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Web Hosting - Databases, What Are They and Do You Need One? 'Database' is one of the most commonly used terms that one encounters in web site design. Yet, what they really are and whether they're essential is often not clear to novices. A database is a collection of organized data, stored in files that have a specific structure. It's that organization and structure that allows for easy and rapid storage and retrieval. The need for a database generally only arises when you have a certain amount of information and that information needs to have some structure. If you have a half-dozen names and addresses to store, a database is usually overkill. If you have a blob of data with no relationships between any of the items in that blob, maintaining a database is usually more trouble than it's worth. Maintain a database? Yes, like other complex systems a database, to be effective, needs to be designed properly at the outset then kept 'tuned' for good performance. The alternative is to gradually allow the database to become more and more disorganized. That leads to difficulty in use, poor speed of retrieval and more frequent failures. With MySQL, Access or MS SQL Server, the three most common choices of database product for web sites today, setting up a database is relatively simple. Even those with limited technical skill can get one up and running just by following some simple instructions. But some thought should be given to how you want the information organized, and to maintaining the system during its lifetime. Suppose you have a set of names, addresses, email addresses, products purchased, date purchased and amount. If you have only a few dozen records it matters very little how these pieces are arranged and related. A database usually isn't even warranted in this scenario. Once you have several thousand or more records, it matters a lot. Speed, the ease of expanding the set of attributes (like adding, say, product category), and other issues come into play. Even those with little technical expertise, but a willingness to exert logical thought and invest some time, can build a very robust database. Think about how you would organize a set of data (called 'tables'). Should Name, Address, and Product be in the same table? Or should the personal information be stored in one table and any product information (product, price, ...) in another? Some experimentation may be needed to get it right, but the choices have an impact on how easy the tables are to maintain. It also affects the speed with which programs can fetch old data and store the new. Having a database also introduces new maintenance issues for the server administrator, since backups usually need to be done differently. Recovering a failed database is usually more complicated than simply re-copying files from yesterday. Ask your hosting company what tools and skills they have for dealing with any database system you consider. It's true that introducing a database creates more complexity and the need for additional thought and administrative effort. At a certain level, professional expertise will be needed. But clearly the advantages outweigh the costs in many cases. Companies large and small eventually use databases to store and organize data. At some point, you may be fortunate enough to be one of them.

Self-Publishing and Other Options Online (how to get a book published online) There’s no question about it. There is more room for more types of writing on the internet. Many people know that getting a book published for the book store shelves is next to impossible. The competition is overwhelming. Most successful writers have already achieved fame and so are able to write book after book. The unknown, though still talented writers are shut out. Publishing books is expensive and time consuming. There are only so many readers in the world. To keep the ratios between writers and readers comfortable, less than one percent of would be writers actually get published. That is all changing now. The internet is big enough for everyone it seems. It offers many more, less expensive publishing opportunities. It also gives exposure to aspiring writers allowing them more chances to impress the hard copy publishers. So, the opportunities are there. Do you want to know how to get a book published online? Is Self-Publishing Cheating? Self-publishing is certainly not cheating. Depending on what your goals are of course, it may or may not be a direction you would like to take. In the hard copy world, self-publishing is cost prohibitive. Actually getting a book into print costs more money than a typically poor beginning writer can muster. That is the great thing about the internet. It’s free. You can either start up a free website of your own and post your novel, or pay a small monthly sum and attempt to sell your writing online. By paying for a website you will be allowed to sell a product from that site. If you can write well enough to catch someone’s attention, they may be willing to pay for a download of your book. That is how to get a book published online. Just do it yourself. You circumvent the normal book publishing costs and still get some exposure. You just may luck out and get the attention of someone who thinks you could make money off of your writing. If you’d really like to hurry up the process to getting your books in print, there is another route to go. Pay to Be Published Everything is cheaper when done ‘en masse’. There are book publishers that reduce the cost of publishing by running the presses all of the time. If you’d like to know about another way of how to get a book published online, this is it. With publishing companies though, you don’t have to dream about getting your book on the shelves. The online self-publishing companies require a fee – which will be much less than if you were to try to print yourself. They use your money to get your writing into print. You have the option of publishing your own book, or for a much smaller investment, to be included in an anthology. You won’t get as much exposure as from a big name publishing company, but it will be significant nonetheless. E-Book Publishers A third road to travel if you’re wondering how to get a book published online is that of e-books. They are another form of writing that can get you the practice and exposure that you need. Instead of writing on a topic of your choice though, e-book assignments are centered on topics that a typical person will search for online. They are normally informative and how-to books. They are usually short and to the point. E-book publishers are willing to pay experienced and capable writers to create book length, researched writing. How about adding that to your resume? Publishing a book online is easier than publishing in the world of hard copy. The end result is not as glorified, but it is a step towards success in the published realm. The more experience you can get writing, the better writer you will be. As the internet becomes more depended upon, you may find yourself on the frontline of the publishing movement.

Networking Know-How: How to Get Through to the Busiest of People When you are job hunting, sometimes the most frustrating part is just getting your foot through the door to let the right people know that you are out there and available for work. Companies can be like members-only clubs; they tend to be a little distrustful of cold callers and most executives advise their assistants to run interference for them on the phone so they do not get stuck having a protracted conversation with someone they just aren’t interested in doing business with. The thing is that to get an interview, these people can be the very same people you need to talk to. How do you get these busy people to clear some time off in their busy schedule to speak to you? First things first – you have to get the right attitude. If you want busy people to make time to talk to you, you have to present yourself in a way that makes them feel like you are worth the time investment. The trick here is that you have to do this by phone, and often, you have to first convince an operator or personal assistant that your call is one worth putting through to the boss. Your phone etiquette and vocal confidence will be the key here. Consider you basic phone manners first. Instead of launching right into what you want, respond to the greeting of the person who answers the phone with a hello of your own. Animate your voice and always remember that simply saying “please” and “thank you” can go a long way. Be the kind of caller that you would want to talk to if your job was answering the phone all day. People will respond to your positive attitude with a positive attitude of their own. Next, consider your confidence level on the phone. Do you tend to get tongue-tied and stumble over your words? That kind of delivery from you will set all the warning bells ringing on the other end of the phone, and you will find the person with whom you wish to speak always “out of the office.” Instead, work on sounding like you are confident that it is a forgone conclusion that you will get to speak that busy person you want to talk to. Be confident that what you have to say is something that is worth hearing. It may help to write out a framework of what you will say and practice a few times so you sound relaxed and composed when you make that call. Once your attitude is right to make the call, you can then employ a few tricks of the trade for getting through to those busy people. Instead of giving away too much up front, start your call by asking if the person with whom you need to speak is in. If the answer is yes, then you can remove on potential “excuse” for not putting your call through. If your call can’t be taken at that time, skip the message. Let the PA or operator know that you will call back again. That way you have a legitimate reason to keep calling. Of course, you might have to keep calling and calling, and that assistant might start knowing the sound of your voice. If you keep speaking to the same person, it’s time to open up with some person details. Let them know your name, why you’re calling, and if someone referred you, who that person is. Developing that personal relationship can help you get your call through to the boss. Last but not least, don’t give up. Busy people are, well, busy, and not necessarily avoiding your call. Persistence pays off, so keep on calling until you get through.