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Web Hosting - Databases, What Are They and Do You Need One? 'Database' is one of the most commonly used terms that one encounters in web site design. Yet, what they really are and whether they're essential is often not clear to novices. A database is a collection of organized data, stored in files that have a specific structure. It's that organization and structure that allows for easy and rapid storage and retrieval. The need for a database generally only arises when you have a certain amount of information and that information needs to have some structure. If you have a half-dozen names and addresses to store, a database is usually overkill. If you have a blob of data with no relationships between any of the items in that blob, maintaining a database is usually more trouble than it's worth. Maintain a database? Yes, like other complex systems a database, to be effective, needs to be designed properly at the outset then kept 'tuned' for good performance. The alternative is to gradually allow the database to become more and more disorganized. That leads to difficulty in use, poor speed of retrieval and more frequent failures. With MySQL, Access or MS SQL Server, the three most common choices of database product for web sites today, setting up a database is relatively simple. Even those with limited technical skill can get one up and running just by following some simple instructions. But some thought should be given to how you want the information organized, and to maintaining the system during its lifetime. Suppose you have a set of names, addresses, email addresses, products purchased, date purchased and amount. If you have only a few dozen records it matters very little how these pieces are arranged and related. A database usually isn't even warranted in this scenario. Once you have several thousand or more records, it matters a lot. Speed, the ease of expanding the set of attributes (like adding, say, product category), and other issues come into play. Even those with little technical expertise, but a willingness to exert logical thought and invest some time, can build a very robust database. Think about how you would organize a set of data (called 'tables'). Should Name, Address, and Product be in the same table? Or should the personal information be stored in one table and any product information (product, price, ...) in another? Some experimentation may be needed to get it right, but the choices have an impact on how easy the tables are to maintain. It also affects the speed with which programs can fetch old data and store the new. Having a database also introduces new maintenance issues for the server administrator, since backups usually need to be done differently. Recovering a failed database is usually more complicated than simply re-copying files from yesterday. Ask your hosting company what tools and skills they have for dealing with any database system you consider. It's true that introducing a database creates more complexity and the need for additional thought and administrative effort. At a certain level, professional expertise will be needed. But clearly the advantages outweigh the costs in many cases. Companies large and small eventually use databases to store and organize data. At some point, you may be fortunate enough to be one of them.

Yes, Freebies are Real! If you tell someone that something is free, they immediately start looking for the catch. After all, the words of wisdom “there is no such thing as a free lunch” have usually been proven true for people time and again throughout life, and so a healthy cynicism towards free stuff usually springs up with good reason. If you are one of these skeptical types, however, you may be missing out on some really great stuff. The truth is that you CAN get free things that are really and truly free, and yes, actually worth having. You just have to know where to look. OK, here is where the caveat comes in. The definition of “free” often depends on the definition of “cost.” As any economist can tell you, cost really doesn’t only come down to how much money you have to hand over to get something. There are additional costs, like inconvenience and time spent doing something. And true, some freebies have these “non monetary” kinds of costs associated with them. You have to balance all of the costs with the value of the free stuff you are getting and decide if it is worth it to you. The two biggest costs associated with freebies? Time and convenience are at the top of the list. Time is a big factor in many free offers. Companies want a bit of your time in exchange for their free products. Indeed, some companies literally want hours of your time. Have you ever taken advantage of one of those “free weekend vacation” offers in which you received free accommodation in a beach house or condo for a weekend in exchange for suffering through a long presentation and intense sales pitch? For some people, they can handle the presentation and have no qualms about refusing to buy anything and the free vacation more than makes up for it. Other people would rather pay any price to avoid having to listen to one of these spiels. So, while these weekends are freebies, for some people, they cost too much. More often, a company wants your time in a less obvious way – they want you to spend time filling out forms. These forms may simply be your name, address and email address, or they may be very lengthy, quizzing you about buying habits and the like. The reason the companies want you to do these forms is often for market research, and they are more than happy to give you a freebie in exchange for this. Many people find the time spent filling out these forms will worth it to get a great free product. Convenience is the other cost involved with many freebies. Time and convenience go hand in hand in some cases – after all, it may not be especially convenient to fill out form after form simply because it is time consuming, but convenience takes another hit from freebies in the form of spam email. Often, signing up for a freebie can land you on a spam email list, and for some people, getting tons of spam is so inconvenient that they would rather pay full price. The truth about all of these costs of freebies is that the freebie is in the eye of the beholder. You have to decide what you are willing to put up with in order to get a free product. Once you know the limits to your freebie costs, than you can cash in on some really great products that don’t cost you a dime. When you spend five minutes filling out a form and get rewarded with a free DVD player that you have been wanting, you will realize that there are free things out there to be had.

Want a Favorite Product Free? Write the Manufacturer Are you ready to revel in all the freebies you can find? If you are a sucker for freebies, here are some easy tips for getting your hands on the best free samples out there. You will find that finding the right freebies is often as easy as picking up a pen or licking a stamp and putting it on an envelope. Should You Write Your Favorite Manufacturers to Receive Free Product Samples? Is there a special item or product that you love? Is there a shampoo you can't live without? Would you die if your favorite brand of toothpaste were discontinued? Fortunately, there are many ways to declare your allegiance to a specific brand or product, and get rewarded for it. If there is a product you simply cannot live without, go ahead and write the company. Write them a letter to let them know what a big fan you are. Companies appreciate positive customer feedback. Simply writing to your favorite company can get you on their free sample mailing list. In fact, go ahead and ask them for free samples. Most manufacturers and corporations are more than willing to oblige your request. Getting the Information You Need to Contact Your Favorite Manufacturer Where can you find the information you need in order to get free product samples? Luckily, finding this information is often quite simple. Most of the time, all you have to do is look at the back of the product label to find information. Always contact the customer service address. If no address is available or listed, call their toll-free customer service hotline. Ask the customer service rep about possible free samples. At the very least, you will probably be able to finagle a handful of valuable coupons to save money on your next buy. Getting Free Stuff From Your Favorite Manufacturers Online Did you know that there are plenty of places to get free samples and other freebies by checking online? The World Wide Web is a treasure trove of freebies. There are many websites that specialize in freebie offers. Think of these websites as the middleman to freebie paradise, as well as an easy way to save on stationary and stamps. What are some of these freebie sites? The freesite.com is a great site to find a variety of freebies, both virtual and beyond. To find the latest free stuff, turn to websites such as freeflys.com. This website's slogan is that "Cheap is good, but free is always better." Who can argue with that kind of logic. There are many other websites that can offer you a library of freebies. Here are some tips for sorting out the legitimate offers from the fake stuff. Don't Get Caught in a Freebie Scam Although there are plenty of great websites out there that offer real legitimate freebie offers, there are also many websites that prey on people seeking freebies. Here are some tips for filtering out the bad websites, and finding the best in legitimate freebie offers. First, do not accept freebies from websites that require too much personal information. Only give just enough information to get what you need. Avoid accepting freebies from websites that require you to sign up for a newsletter or email offers. These websites have been known to sell your email address to partners, thus causing your email inbox to become overwhelmed with offers and related spam. A good rule of thumb is that if you don't feel comfortable providing your personal data, you should not. Also, avoid websites that are too burdened with obtrusive pop-up or banner ads. Websites that rely too heavily on advertisements are more likely to sell your personal data.